The model of the Technology Acceptance Model (TAM)
The model of the Technology Acceptance Model (TAM) was
selected to be employed for the project from the key models. The model suits
the project because it was designed to investigate the acceptance and adoption
of new technology by people. Thus, the analysis will be focused on exploring
how the customers accept and adopt the use of AR by employing the approach of
TAM. The results will be used to determine the factors that affect the
experience and perception among the consumers.
The focus of the study will be placed on analyzing the
perceptions and attitudes among the customers. It will also utilize different
attitude models to provide a deeper understating of the behavioral attitude
among the consumers in the market. Similarly, the impact of employing Augmented
Reality (AR) among consumers will be investigated with the help of the key
concepts of attitude. The concepts will cover the components of effective
behavior and cognition of AR.
Additionally, improving the concepts of products and
services and identifying the available opportunities in the market are useful
when developing new marketing strategies. The goal is archived by employing
consumer value creation and customer value frameworks. Such frameworks are
vital in providing important insights into the key characteristics of
delivering value to customers. As a result, the study will utilize the
frameworks to determine the main features and elements of AR that are involved
in enhancing the experience of the customers. They will also ensure that the
new technology provides value.
An analysis of the key frameworks in consumer experience and
value creation and the attitude models shows that they are important elements
in the study. They provide an in-depth understanding of the factors that affect
the attitude, experience, and perceptions of AR among consumers. The insight
provides a foundation for determining the main factors that improve the
consumer value of the products that employ AR.
The themes covered by the report were employed to determine
the best instrument for analyzing, collecting the data, and extracting useful
results from the project. The concepts provided by the frameworks were useful
in designing the survey and tool for data collection during the study. The
instigation tools included the questions and items that marched the frameworks
of customer value creation, consumer experience, and attitude models
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